You’re building your brand wrong 😑 #personalbranding #personalbrand

when you start to build your personal brand your PB you wind up talking about more of what you do you just become more of the same become super noisy if you were to look up on Twitter and see how many followers Apple has versus how many followers Tim Cook has it's disproportionate Tim Cook has way more followers as Does Elon Musk versus Tesla as does Richard Branson versus virgin so it's telling you something here that the people who have mastered building a personal brand have created outsized influence that their company benefits from directly and indect corly so if you focus all your energies on marketing and doing more advertising you might be using your money not as smartly as you could what I would do is to hire people to help me build my thought leadership so that it grows this big and then people are like they must be good at this we need to talk to them